PrivacyNotice.
Smart Start Finance (SS Finance) — Protecting your personal information.
Last updated: May 2025

We process personal data fairly, lawfully, and only for clear purposes.
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Smart Start Finance ("SS Finance", "we", "our", or "us") is committed to protecting the privacy and security of your personal information. This Privacy Notice explains how we collect, use, share, and safeguard your data when you visit our website or use our services.
By accessing our website, you acknowledge that you have read and understood this Privacy Notice. Please read it carefully.
1. Who We Are
SS Finance is a financial services company based in the United Arab Emirates. We are responsible for the personal data we collect from you and are committed to handling it in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and any applicable regulations.
2. Information We Collect
We may collect the following types of personal information:
- Identity data – name, date of birth, nationality, and government-issued ID details.
- Contact data – email address, phone number, and postal address.
- Financial data – bank account details, transaction history, and creditworthiness information where relevant to our services.
- Technical data – IP address, browser type, device identifiers, and cookies when you visit our website.
- Usage data – pages visited, time spent on the site, and referring URLs.
- Communications data – any messages, enquiries, or feedback you send us.
3. How We Collect Your Information
We collect information:
- Directly from you when you fill in forms, register, or contact us.
- Automatically through cookies and similar tracking technologies on our website.
- From third parties such as credit reference agencies, identity verification providers, or publicly available sources, where permitted by law.
4. How We Use Your Information
We use your personal data to:
- Provide and manage the financial services you have requested.
- Verify your identity and carry out due diligence checks as required by law.
- Process transactions and communicate with you about them.
- Comply with our legal and regulatory obligations (including AML/KYC requirements).
- Improve our website and services.
- Send you relevant updates or marketing communications (where you have given consent or we have a legitimate interest).
- Detect and prevent fraud or other illegal activity.
5. Legal Basis for Processing
We process your personal data on the following grounds:
- Contractual performance – to fulfil obligations under any agreement with you.
- Legal obligation – to comply with applicable laws and regulations.
- Legitimate interests – to operate and improve our business, provided your rights are not overridden.
- Consent – where you have given us clear consent to process data for a specific purpose.
6. Sharing Your Information
We do not sell your personal data. We may share it with:
- Service providers and partners who assist in delivering our services (under strict confidentiality obligations).
- Regulatory authorities, law enforcement, or government bodies where required by law.
- Professional advisors such as auditors, lawyers, or insurers.
- Other companies within our group, where applicable.
Any third-party processors are required to handle your data securely and only for the purposes we specify.
7. Cookies
Our website uses cookies to enhance your browsing experience and collect analytical data. You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. For more details, please refer to our Cookie Policy (available on request).
8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, or reporting requirements. Financial and compliance records are typically retained for a minimum of five (5) years following the end of our relationship with you.
9. Your Rights
Subject to applicable UAE law, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data in certain circumstances.
- Object to or restrict certain types of processing.
- Withdraw consent at any time (where processing is based on consent).
- Lodge a complaint with the relevant supervisory authority.
To exercise any of these rights, please contact us using the details below.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. International Transfers
Where we transfer personal data outside the UAE, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws.
12. Changes to This Notice
We may update this Privacy Notice from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this notice periodically.
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Contact Us
If you have any questions, concerns, or requests relating to this Privacy Notice, please reach out through our contact channels.
Privacy FAQs
CommonInquiries.
Brief answers to the most frequent mortgage queries, ensuring total clarity before your application.
01What data do you collect?
We collect details required for mortgage assessment, such as contact information and financial profile inputs shared by you.
02How is my data protected?
Client information is handled with restricted access controls and only used for advisory and lender coordination workflows.
03Do you share my data with third parties?
Information is shared only with relevant lenders/partners needed to process your mortgage inquiry, with your consent.